We often hear people claiming: "Oh, if only I had money, then, of course, I would achieve everything or at least a lot".
The past 25 years of market realities in Russia have shown that many entrepreneurs and businesspersons had built their projects and kept
them afloat largely thanks to the easy availability of the money.
In their turn, the investors and bankers did not "torment" their borrowers with claims, as they mitigated their own risks with the possibility of borrowing the cheap and long-term money at the
All this allowed for "taking it easy" and building up business without much motivation to get the necessary skills, implement advanced ideas, or study the biographies and experience of the accomplished
and successful businesspersons and innovators. The entrepreneurs did not feel much need for stuffing their heads with the matters of their companies’ goals formulation, values, strategies, or
Also, even two or three years ago such matters as the business legitimacy, its transparency, existence of competitive advantages, necessity to compare one’s own business models with the successful
analogs of the competitors, foreign competitors in the first instance, etc., were not quite obvious.